About Us

Strategic Goals 2022-2024

  • Share Impact
  • Foster Connections
  • Strengthen Leadership
  • Build the Brand

Vision and Mission

The Canadian Public Relations Society (CPRS) Foundation is the philanthropic arm of CPRS. As a national charitable Foundation, it operates as a separate entity from CPRS National but is also focused on pushing the boundaries for public relations and communications profession and professionals; building the same opportunities for everyone throughout the public relations (PR) community in Canada.

The Foundation gives back and impacts change for the next generation of communicators, public relations professionals and the PR community through sustainable fundraising. Together we can make an impact and support communities through scholarship.


The Foundation is a charitable non-profit organization dedicated to the advancement of communications and public relations in Canada. It is managed through a generous partnership with the Canadian Public Relations Society.

Executive Director and CPRS Relationship/Governance - Sara Rafuse, Guelph, ON
Chair - Michelle James, MA, APR, Regina, SK
Vice-Chair - Johanna Ward, MA, APR, Vancouver, BC
Secretary -
Treasurer - Rae-Flavien, CPA, Toronto, ON

Board of Directors

Molly Cormier, ABC, APR, Richmond, BC
Lori Maclean, Greater Halifax Area, NS
Wayne Knorr, APR, Fredericton, NB
Rashpal Rai, APR, Vancouver, BC
Richard Tea, Montreal, QC
Fionn Yaxley, Victoria, BC

Michelle James, MA, APR,

Annual Reports

The CPRS Foundation proudly manages generous contributions of individual donors, corporations and organizations. It supports scholarships, lectures and research in addition to an annual Prize, Award and a variety of grants. It is now also responsible for dedicated research work, donations to libraries, publication of educational materials and sponsorship of the annual Diana and Charles Tisdall Lecture in Communications.